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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

The latest news

14 Nov 2025

Chancellor rules out cutting tax-free pension lump sum limit in Budget

The Treasury has confirmed that Chancellor Rachel Reeves will not cut the tax-free pension lump sum limit in the Autumn Budget on 26 November.

13 Nov 2025

Budget 'make or break' after sluggish growth figures, says BCC

Chancellor Rachel Reeves is facing a 'make or break' Budget after sluggish growth figures were published for the third quarter of the year, says the British Chambers of Commerce (BCC).

12 Nov 2025

UK jobs market weakens as unemployment rises

Data published by the Office for National Statistics (ONS) has revealed that the unemployment rate rose to 5% in the three months to September.